Krystal Kuehn

How Background Music Enhances Media Projects



Posted: Monday, November 07, 2011

by Krystal Kuehn
New Day Counseling

Whether you are watching a movie, riding in an elevator, listening to a commercial on the radio, or simply shopping, you will find that there is always some kind of background music playing. You may not even be aware of it, but it is there and it sets a mood. In a movie, it becomes a part of your experience. You grip your seat as you feel the tension building.  The excitement makes your heart race.  You feel the sadness and are moved to tears. In an elevator, background music may comfort and soothe you, or it may help you to relax and slow down a little. When background music is playing during a commercial on the radio or television, you may be more inclined to pay attention to the advertisement. You may even find the ad more appealing. All along, it is the background music that is influencing how you hear, feel, see and experience an event.

You shop for clothing or groceries and the background music often sets the pace. Studies have found that consumers are more likely to take their time shopping when the background music is at a slower, more even tempo, and they are likely to feel more rushed and hurried when the background music is at a faster tempo.

We may not ever really think about it and how it influences us, but background music is all around us. We hear it every day whether at work or home. It affects our experience and has a subtle influence on how we feel, think, or act. Today there are countless opportunities for us to use background music in our media projects. It adds another dimension to anything we do from our own home videos to web sites. The possibilities are endless for us to take advantage of this remarkable way of adding life and energy to all of our media projects!

Copyright © 2011 NewSongProductions.com  All Rights Reserved.

NewSongProductions.com provides royalty free music for all media project needs including background music, music for video, music for movie, web sites, slideshows, video games, powerpoint and more.  Visit NSP to listen to samples of original background music now.
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Top-level comments on this article: (1 total)
» left by The Old Gray Mare
199 days 15 hours ago.
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How true! Without background music, a show or video is not complete. Music is memorable. Good music and well chosen music calms, mellows and, in stores, makes a person more relaxed and willing to shop (and $pend). In my own life, music represents all the years of my life, both fabulous memories and some not so great. We don't often think about this. But if you've ever worked in retail and each day the store plays the same music (or Christmas music), it gets to be too much. Too much of a good thing - you know? Keep on playing just the same - we love the music!
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